NARUTO SHIPPUDEN and BLEACH Smartphone Image Sets for Android and iPhone Devices

Customize Your Smartphone’s Homepage and One-Touch Icons with Official Imagery from Hit Anime Action Series Source: VIZ Media, MediaLab press releases Special Thanks to Jane Lui and Erik Jansen

VIZ Media gives anime and manga fans a fun way to customize their Smartphone with official BLEACH and NARUTO SHIPPUDEN digital imagery from the CocoPPa App developed by UNITED, Inc., a Japanese digital multimedia company. The CocoPPa app enables Android and iPhone users to purchase exclusive Smartphone image sets based on these popular anime and manga properties, and choose from a variety of colorful images from the hit anime and manga properties to customize "one-touch icons" and homepage backgrounds. Two NARUTO SHIPPUDEN-themed sets are available now, and two BLEACH sets debut on Monday December 23rd. The CocoPPa App is available for free download to U.S. users from the GooglePlay Store and iTunes Store, and from within the app, users may select and purchase the two different sets available for BLEACH and NARUTO SHIPPUDEN. Each set contains a wallpaper, a lock screen image, and either 8 or 16 different icons, for 200 or 300 points ($1.99 or $2.99 U.S.) per set. ? NARUTO SHIPPUDEN Selections Available Now: Symbol Kisekae Set Hip designs and symbols from the series, including the Sharingan Eye, Rock Lee’s eyebrows, the Akatsuki cloud and more! Chibi Kisekae Set Get all your favorite NARUTO SHIPPUDEN characters in cute chibi-style! Set includes Naruto, Sasuke and Nine-Tail Fox ? BLEACH Selections Available December 23rd: Arrancar Kisekae Set Featuring fan-favorite Arrancar team members from the series -- Grimmjow, Nel, Ulquiorra and more! Symbol Kisekae Set Renji’s distinctive hair, Rukia’s butterfly and more, in a modern stylized design!

CocoPPa is a unique application that connects users to a global community with a virtually limitless selection of original icons and wallpapers. Users can both submit and download content to customize their Smartphone home screens. The app amassed over 15 million downloads by September 2013, a mere 14 months after its initial launch. Additional information is available on cocoppa.com. Created by Masashi Kishimoto, NARUTO was first introduced in Weekly Shonen Jump magazine in Japan in 1999 and quickly became that country’s most popular ninja manga properties. The manga series (rated ‘T’, in print and digital editions) and anime counterpart (NARUTO and NARUTO SHIPPUDEN, rated ‘TV-14’) are some of VIZ Media’s most successful titles and have captivated millions of fans across North America, Europe, and South America. Additional information on NARUTO and NARUTO SHIPPUDEN is available at viz.com/Naruto. The BLEACH animated film and TV series (distributed in North America by VIZ Media, rated ‘TV-14’) are based on a smash hit manga series created by Tite Kubo (also published in North America by VIZ Media, rated ‘T’) and follows the adventures of Ichigo, a 15-year old student with the ability to see ghosts. When his family is attacked by a Hollow -- a malevolent lost soul -- Ichigo encounters Rukia, a Soul Reaper, and inadvertently absorbs her powers. Now, he’s dedicating his life to protecting the innocent and helping tortured souls find peace. For more information on BLEACH please visit viz.com/Bleach. To download the CocoPPa Android app, please visit the GooglePlay store. To download the app for iOS, please visit the iTunes store. For more information on NARUTO SHIPPUDEN, BLEACH or VIZ Media anime and manga properties, please visit viz.com.

About VIZ Media, LLC

Headquartered in San Francisco, California, VIZ Media distributes, markets and licenses the best anime and manga titles direct from Japan. Owned by three of Japan`s largest manga and animation companies, Shueisha Inc., Shogakukan Inc., and Shogakukan-Shueisha Productions, Co., Ltd., VIZ Media has the most extensive library of anime and manga for English speaking audiences in North America, the United Kingdom, Ireland and South Africa. With its popular monthly manga anthology Shonen Jump magazine and blockbuster properties like NARUTO, BLEACH and INUYASHA, VIZ Media offers cutting-edge action, romance and family friendly properties for anime, manga, science fiction and fantasy fans of all ages. VIZ Media properties are available as graphic novels, DVDs, animated television series, feature films, downloadable and streaming video and a variety of consumer products. Learn more about VIZ Media, anime and manga at www.viz.com.