Photo courtesy of Citizen Watch Co. © TM & © TOHO CO., LTD.

Source: Citizen Watch Co. Ltd. press release
Editor: Keith Aiken

Citizen Watch Co., Ltd. (Headquarters: Nishi-Tokyo, Tokyo / President: Toshihiko Sato, hereinafter referred to as Citizen) has announced that they are now taking advance orders for a new limited edition model of the Citizen Promaster, their high performance professional sports watch. The “Photovoltaic Eco Drive*1 Professional Diver 300m” (光発電エコ・ドライブ※1 プロフェッショナルダイバー300ｍ, Hikari Hatsuden Eko Doraibu ※ 1 Purofesshonaru Daibā 300 Mētoru) is a collaboration with Godzilla, Japan's world-famous monster, who is celebrating his 70th anniversary in 2024.

The Citizen Promaster Eco-Drive Professional Diver 300m Godzilla Collaboration Model (『シチズン プロマスター』エコ・ドライブ プロフェッショナルダイバー300m ゴジラコラボレーションモデル, "Shichizun Puromasutā” Eko Doraibu Purofesshonaru Daibā 300 Mētoru Gojira Koraborēshon Moderu) will be released on January 25, 2024 . The base of this limited edition is the popular Promaster model that has been sold worldwide as a professional sports watch with the reliability to withstand harsh environments and the functionality required in land, sea, and air. Combining high-performance specifications and durability, Promaster continues to offer a wide variety of models for those who challenge their own physical and mental limits. The Promaster is also an Eco-Drive, a photovoltaic watch that does not require periodic battery replacement, a technology unique to Citizen. The Eco-Drive was the first wristwatch in Japan to be certified as an "Eco Mark Product" (エコマーク商品, Eko Māku Shōhin) for its value towards environmental protection.

Due to its specifications for professional divers, which are waterproof for 300m saturation diving, and its rugged design that ensures durability, fans have nicknamed Promaster the ``Ecozilla'' (エコジラ, Ekojira), a combination of the tough image of Godzilla with the functionality of an Eco-Drive. 

The dial and case are designed with a camouflage pattern that resembles Godzilla's skin. A small Godzilla is hidden in this camouflage pattern. The band is made of an environmentally friendly urethane material containing biomass. The watch is available in two models: a black dial with a monochrome Godzilla image (BJ8056-01E) and a dark red dial with an image of an outraged Godzilla (BJ8059-03Z). A special design of Godzilla's footprint on the back cover is unique to this limited edition model.

For a list of Japanese retailers selling the Godzilla watch visit: https://citizen.jp/shoplist/series/1602

■ Product Features

Brand: Citizen Promaster
Product Name: Eco-Drive Professional Diver 300m Godzilla Collaboration Model

Item Number: BJ8056-01E
Limited Quantity: 2,500 Pieces Worldwide

Item Number: BJ8059-03Z
Limited Quantity: 3,000 Pieces Worldwide

Release Date: January 25, 2024
Suggested Retail Price: 77,000円 (Approximately $514.18 US, Tax Included)
Case/Band: Stainless Steel (Plating/Grey Color)/Urethane (Including Biomass)
Glass: Spherical Crystal Glass
Case Diameter/Thickness: 48.2 mm /18.5 mm (1.9 Inches/0.7 Inches)

Main functions: ■Cal.B873/monthly difference ±15 seconds/light-powered eco-drive/operable for about 6 months when fully charged ■Luminous (hands + index) ■Waterproof for 300m saturation diving ■Class 1 anti-magnetic watch ■Reverse rotation prevention bezel ■Screw lock crown ■Back lid engraved ■Limited BOX included

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 About Citizen Watch

Citizen Watch is a manufacturer capable of integrated production from watch components to assembly and adjustment of finished watches, and is expanding its business in approximately 140 countries and regions worldwide.

Since its establishment in 1918, Citizen Watch has been committed to the belief that "Better Starts Now" meaning that as long as they consider "now" as a start, no matter what time it is, they can always make things better. They have always considered the possibilities of watches and have continued to develop them, including the world's first "Eco-Drive" photovoltaic technology and cutting-edge satellite radio-controlled clocks. Citizen Watch will continue to pioneer the future of watches and clocks.

About Toho Co. Ltd.

Toho Company provides high-quality entertainment to a wide range of customers through its film production, distribution, and exhibition business, which is solidly supported by its real estate business including the Shinjuku Toho Building and Hibiya Chante, animation production, DVD software production and sales, and TOHO Cinemas' efforts to expand its network of multiplex cinemas. Among these, "Godzilla," which has been around since 1954, is Toho's flagship IP that has many fans around the world and has been loved for many years.