Hong Kong Host Largest Doraemon Exhibition Source: Harbour City press release Official Site: “100 Years Before the Birth of Doraemon” Official Facebook Page

While not well known in the west, the Japanese DORAEMON franchise has been a family favorite across Asia for decades. Introduced in December 1969 in the Doraemon manga series by the creative team Fujiko Fujio, the time-traveling robot cat has been featured in three anime TV series, the second of which ran for an amazing twenty-six years. Beginning in 1980, Toho began releasing Doraemon animated movies... thirty-two films have been released to date, with a new entry scheduled for March, 2013. In the Doraemon stories the character`s date of birth was established as September 3, 2112, meaning this year will be the start of a hundred year countdown to Doraemon`s birthday. Doraemon is tremendously popular in Hong Kong so this summer, from August 14 to September 16, Harbour City will be hosting the “100 Years Before the Birth of Doraemon” Exhibition. This exhibition will be Hong Kong’s largest celebration in honor of this beloved anime character and will give fans the opportunity to gather and reminisce about their childhood Doraemon memories.

100 Doraemon with 100 Different Secret Gadgets

In order to celebrate Doraemon’s early birthday (albeit 100 years early), Harbour City has partnered up with Animation International Ltd., supported by Fujiko Pro and ShoPro, and their creative partner, AllRightsReserved. Together the multi-faceted project will showcase 100 unique Doraemon figures along with 100 different pieces from his well-known repertoire of secret gadgets. This will all be displayed outside Harbour City’s Ocean Terminal, creating one of the most visually rewarding exhibitions ever seen in the city.

The Famous Scene

To carry on the campaign`s theme of friendship, future and dreams, three famous installations will be set up at different parts of Harbour City including “The Night Before Nobita’s wedding!”, “Goodbye, Doraemon!” and “Memories of Grandma.”

“The Celebration of 100 Years Before the Birth of Doraemon” – Concept Expo: Gadgets in the Future

Inspired by Doraemon’s secret gadgets, “100 Years Before the Birth of Doraemon” is inviting creative parties from around the world to participate. Included are creatives from Hong Kong, China, Japan, South Korea, Taiwan, Singapore, Spain, Sweden and more, each on hand to specially create and design 30 original gadgets. Each design has been directly influenced by Doraemon`s own futuristic world. All of their specially crafted works will be displayed at the Gallery by the Harbour at Harbour City.

“100 Years Before the Birth of Doraemon” – Pop up Café

For the duration of the exhibition, the BO-LO’GNE café and bar located inside Harbour City’s LCX will be transformed into a pop-up Doraemon themed café. Besides an immersive experience, there will be dishes prepared specially for the occasion. The new menu items include a Doraemon spaghetti and hamburger set, a delicious dessert set served with a special themed drink and a BO-LO’GNE bun. Fans will also be given the opportunity to buy a limited edition “100 Years Before the Birth of Doraemon” souvenir plate.

“100 Years Before the Birth of Doraemon” Workshop

Doraemon the cartoon character has had a lasting impact on people of all generations, from children to adults. During the exhibition period, Harbour City will be hosting workshop sessions at KidX that welcomes parents and their children to participate in creating, designing and decorating their own personalized Doraemon figures.

DORAEMON x AllRightsReserved “100 Years Before the Birth of Doraemon” Limited-edition Premiums

During the exhibition, limited-edition DORAEMON x AllRightsReserved “100 Years Before the Birth of Doraemon” premiums such as umbrella, postcards, t-shirts and mugs will be available at Gallery by the Harbour.

“100 Years Before the Birth of Doraemon’ Grand Opening Ceremony

The “100 Years Before the Birth of Doraemon’ Grand Opening Ceremony will be held on August 14 at 1:00pm. 1:00 – 1:25 Grand Opening • MC - Donald Tong • Hosts - Doraemon, Dorami, Nobita, Shizuka, Gian, Suneo and event organizers. 1:25 – 2:25 Photo-taking session and Media Tour Guests • Mr. Hitoshi Kikuchi: Director, Public Relations and Cultural Affairs Division, Consulate-General of Japan Consulate-General of Japan in Hong Kong • Ms. Canis Lee: General Manager (Retail Leasing) of Harbour City Estates Limited • Mr. SK Lam: AllRightsReserved Ltd. • Mr. Hiroshi Kondo: Chairman of Animation International Ltd. • Mr. Tim Kondo: Director of Animation International Ltd. • Ms. Lydia Law: Communications Manager of Make-A-Wish Hong Kong • Creative units, designers and event sponsors

Exhibition Details

Organizer: Harbour City and Animation International Ltd. Curator: AllRightsReserved Ltd. Supported by: Sho Pro and Fujiko Pro Date: 14 August – 16 September, 2012 Time: 11:00 – 21:00 (Monday – Sunday) Venue: Ocean Terminal Forecourt, Harbour City and Gallery by the Harbour