Photo courtesy of Cheerio Corporation. © TM & © TOHO CO., LTD.
Featuring Fierce Battle Packaging With King Ghidorah!
Source: Cheerio Corporation press release
Cheerio Japan Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo, Representative Director: Haruki Suga) has released "GODZILLA ENERGY III" (ゴジラエナジーⅢ, Gojira Enajī Ⅲ), the third in their "GODZILLA ENERGY" series, which has been a great hit with fans of Godzilla and energy drinks. The drink is now available at some mass retailers across Japan and Cheerio vending machines in Chubu, Kansai, Okinawa, and Jingumae (Lifeguard Square). It can also be purchased from the Cheerio official online shop. In addition, GODZILLA ENERGY III will be sold over the counter at Godzilla Store Tokyo and Godzilla Store Osaka, the official Godzilla shops.
Photo courtesy of Toho. © TM & © TOHO CO., LTD.
● The Highly Popular "GODZILLA ENERGY" Drink, Now in Its Third Edition
GODZILLA ENERGY was the first Godzilla energy drink to be released, and was a big hit upon its launch in 2021. GODZILLA ENERGY II, released the following year, attracted Godzilla fans with two different package designs: "Burning Godzilla" and "Type-3 Kiryu." The third release features King Ghidorah, one of the most well-known characters in the Godzilla series. On November 3, 2023, a Japanese Godzilla live-action movie will be released for the first time in seven years, so we will excite the world of Godzilla with "GODZILLA ENERGY III".
● King Ghidorah, the Three-Headed Monster, Appears on the Package in Honor of "III"
● Godzilla-Class Heavy Drink! Power Up With Gold Liquid Color
In honor of Godzilla's 69th anniversary this year, the amount of arginine, already one of the highest in energy drinks, has been increased to 690 mg (per bottle), and the caffeine content has been increased to 210 mg (per bottle). The drink is flavored with the image of Godzilla, and the liquid comes in a gold color to resemble the golden King Ghidorah.
Photo courtesy of Cheerio Corporation. © TM & © TOHO CO., LTD.
● Cheerio's Thoughts on Collaboration with Godzilla
Godzilla, the world's most powerful monster king, has been loved by many people around the world for 69 years and is one of Japan's most iconic creations. Under the slogan "Delicious, Fun, and New" (おいしい たのしい あたらしい, Oishī Tanoshī Atarashī), Cheerio has been creating beverages that have surprised the world for over 60 years. In this project, Cheerio, which has been providing vitality to the Japanese people since before the global energy drink market heated up with its "Lifeguard" (超生命体飲料ライフガード, Chō Seimeitai Inryō Raifugādo) energy drink launched in 1986 and "Jungleman" (ジャングルマン, Janguruman) survival energy drink launched in 2004, has teamed up with Godzilla to energize Japanese society and the world.
● About Godzilla
The King of Monsters has been making a name for himself around the world ever since he first appeared in 1954. The first film in the series was an unprecedented hit, drawing an audience of 9.61 million. Since then, more than 30 films have been produced in Japan alone, and the total number of viewers for the series has exceeded 100 million. To this day, the series continues to enjoy broad popularity and overwhelming recognition beyond generations and genders. The themes of the films have reflected the social conditions of their respective eras, and have fascinated people living in those eras.
Photo courtesy of Cheerio Corporation. © TM & © TOHO CO., LTD.
■ GODZILLA ENERGY Ⅲ Product Information
Product: Carbonated Soft Drink
Contents: 500ml
Ingredients: Sugar (Manufactured in Japan), Fructose Glucose Liquid Sugar, Guarana Extract, Maca Extract Powder (Maca Extract, Dextrin)/Carbonic Acid, Acidifier, Arginine, Flavor, Caffeine, Preservative (Sodium Benzoate), Sweetener (Acesulfame K, Sucralose), Niacinol, Niacin, V.B6, Colorants (Yellow 4, Red 2), Ribose, V.B12
Release Date: Monday, May 1, 2023
Suggested Retail Price: 200円 (Approximately $1.45 U.S., Tax Included)
About Caffeine: This product contains 210 mg of caffeine per can. Please drink in moderation. Children, pregnant women, lactating mothers, and those who are sensitive to caffeine should refrain from drinking this product.
TM & © TOHO CO., LTD.
Photo courtesy of Toho. © TM & © TOHO CO., LTD.
About Cheerio Corporation
Cheerio Corporation is a leading beverage brand in Japan with over 50 years of market experience.
About Toho
Toho Company, Limited, is a Japanese entertainment studio focused on the development, production, exhibition, and distribution of powerful live action and animated content including motion pictures, television and theater. Founded in 1932, Toho remains a prominent force in bringing brands and original storytelling with versatile talents to audiences worldwide. Its subsidiaries include Toho Cinemas, the highest grossing exhibition company in Japan, and Toho International, Inc., a U.S. established incorporated company that manages and commercializes Toho's intellectual property portfolio. To learn more, visit toho.co.jp/en.