Eat Godzilla!? The

Eat Godzilla!? The "Monteur vs. Godzilla" Promotion Presents Two New Godzilla-Inspired Sweets

Source: Monteur Co., Ltd. press release
Official Site: https://www.monteur70th.com/special/godzilla/

Monteur Co., Ltd. (Headquarters: Yashio City, Saitama Prefecture ), a manufacturer and seller of Western-style confectionery, celebrated its 70th anniversary in October 2024 with the launch of a special collaboration project, “Monteur vs. Godzilla” (モンテール対ゴジラ, Montēru Tai Gojira) with Godzilla. This collaboration was made possible by the facts that Monteur and Godzilla are both celebrating their 70th anniversaries and that both have been loved by people of all ages.　

Monteur's products are popular among all generations for their “easy to enjoy specialty taste” characteristics. Godzilla, on the other hand, has a strong fan base, from children to adults, that spans generations. In this collaboration, the two deliver snack-time excitement to Monteur and Godzilla fans.

■ Collaboration Details

The first phase, which kicked off last November, featured traditional Monteur sweets in special collaboration project lpackaging products featuring Godzilla, King Ghidorah, Mothra, and the Chibi Godzilla characters.

For the second phase, new products were created to express the various characteristics of Godzilla while also showing Monteur's skill. Two items will be released starting Tuesday, April 1: the "Godzilla Chocolate Cream Puff” and the "Godzilla Chocolate Eclair,” both in black GODZILLA MINUS ONE-themed package designs that project Godzilla's power and strength.

The second phase of the “Monteur vs. Godzilla” special collaboration project also features a special video based on the story of Godzilla, depicting Monteur's thoughts on product creation in the form of a fictional drama.

Other campaigns that Godzilla fans will not want to miss will also be launched in the coming months. Monteur will continue to “be serious about happiness” and bring excitement to snack time and smiles to the world.

■Comment from the Man in Charge of Developing the New Godzilla Collaboration Sweets

"In this collaboration, we focused on how to express the strength and coolness of Godzilla, while at the same time expressing Monteur's abilities in commemoration of the dual 70th anniversaries. Therefore, for the custard, which is the key to the flavor, we developed a black, rich-tasting black cocoa custard exclusively for this collaboration, and cooked it carefully. The taste, appearance, and other aspects of these products have been improved based on the opinions of our employees, which includes Godzilla fans, and many others within the company. We hope you enjoy it."

(Sosuke Kazusa, Product Planning Section, Planning and Development Department)

■ 2nd Godzilla CollaborationProduct Overview

For this second phase, Monteur have developed new products that express the characteristics of Godzilla.

　Sales Period: Tuesday, April 1 - Wednesday, April 30, 2025

◆"Godzilla Chocolate Cream Puff" (ゴジラシュー・ダークショコラ, Gojira Shū Dāku Shokora)
　Suggested Retail Price: 237円 (Approximately $1.60 U.S., Tax Included) /Okinawa Only: 291円 (Approximately $1.96 U.S., Tax Included)
　Sales Area: Tohoku, Kanto, Chubu, Kinki, Chugoku-Shikoku, Kyushu, Okinawa

The "Godzilla Chocolate Cream Puff” is a large black puff pastry with a rich black cocoa custard developed exclusively for this collaboration. Two layers of black cocoa custard and smooth chocolate cream are carefully cooked in a copper kettle with homemade pasteurized milk, black cocoa, and Belgian chocolate. The black cocoa custard and the smooth chocolate cream are then placed in the original black dough, which is baked “blacker” and “bigger” than the usual puff pastry dough. Customers will enjoy the rich and bitter chocolate flavor.

◆"Godzilla Chocolate Eclair" (ゴジラエクレア・ダークショコラ, Gojira Ekurea Dāku Shokora)
　Suggested Retail Price: 237円 (Approximately $1.60 U.S., Tax Included) /Okinawa Only: 291円 (Approximately $1.96 U.S., Tax Included)
　Sales Area: Nationwide in Japan

The eclair dough is baked “blacker” and “bigger” than normal, filled with whipped cream and a special chocolate cream with black cocoa custard exclusively made for this collaboration, and coated with chocolate. It is generously sprinkled with chocolate chips to resemble Godzilla's rugged skin. Customers can enjoy the rich and smooth chocolate flavor and the texture of the chocolate chips.

■ “Monteur vs. Godzilla” Promotional Video

The Japanese language only video is set in the world of Godzilla, and expresses Monteur's desire to bring smiles and excitement to snack-time through sweets, a desire that has continued since the company's founding in 1954. A highlight is the passionate and heartfelt narration by freelance announcer Ichiro Furutachi, who turned 70 just like Monteur and Godzilla.

・Title: OPERATION 70 YEARS OF HAPPINESS (70年のしあわせ大作戦, 70-nen no Shiawase Daisakusen) to Commemorate the Release of Godzilla Collaboration Sweets

・Narrator: Ichiro Furutachi

・Release Date: Tuesday, March 18 - Wednesday, April 30, 2025

◆ Story

The giant monster Godzilla suddenly attacks. A top-secret laboratory begins developing sweets inspired by Godzilla! After a period of repeated trial and error using original ingredients such as pasteurized milk, a secret weapon, homemade custard, and flour made with a partner organization, the long-desired Godzilla sweets are finally completed! The Godzilla sweets express Monteur's desire to bring smiles and snack-time excitement to people through its sweets in the tense world where Godzilla is on the way.

Photo courtesy of Monteur Co., Ltd.

◆Comment from Ichiro Furutachi

"I'm Ichiro Furutachi, the narrator. I just turned 70, and Godzilla is celebrating its 70th anniversary, so I'm part of the Godzilla generation. Furthermore, Monteur was founded 70 years ago, so the "70" connection is what led to me being chosen. This isn't some kind of fan service comment, but the truth is that my favorite food in the world is cream puffs. I've been saying this for a long time, so there's no doubt about it. I'm extremely pleased to have been chosen to appear in a web video for cream puffs. Thank you!"

Ichiro Furutachi was born in Tokyo on December 7, 1954. After graduating from Rikkyo University, he joined TV Asahi as an announcer in 1977. His pro wrestling commentary, described as "Furutachi-style," was immensely popular, and after going freelance, he created a movement in Formula One and other sports, establishing the image of "commentary = Furutachi." On the other hand, he also stood out as a host, hosting the NHK KOHAKU UTA GASSEN (NHK紅白歌合戦, Red and White Singing Contest) for three consecutive years, and was the flagship of regular programs on NHK and other commercial stations. After that, he served as a newscaster on TV Asahi's NEWS STATION (報道ステーション, Hōdō Sutēshon) for 12 years, and is now once again a freelance speaker. In April 2019, he was appointed visiting professor at Rikkyo University's Faculty of Economics.

■ “Monteur vs. Godzilla” Promotional Contests

◆ Campaign 1: “X Limited! Follow & Repost Campaign to Commemorate the Release of Godzilla Sweets” 　

To commemorate the release of the Godzilla collaboration sweets on April 1, a “Follow & Repost Campaign to Commemorate the Release of Godzilla Sweets, X Exclusive! Follow & Repost Campaign” is being held on X. Fans in Japan can simply follow the Monteur official X (@monteur_mr_shuu) and repost the campaign post to apply. Twenty winners will be selected by lottery to win a Godzilla 70 Mug Bottle with the Godzilla 70th anniversary logo printed on it and a set of six Godzilla Sweets (three of each product) from Monteur.

Application Period: Tuesday, March 18 - Sunday, April 6, 2025

◆ Campaign 2: "#Monteur Godzilla Sweets Photo Posting Campaign"

This is a social media (X‧Instagram) campaign to solicit photos of sweets in collaboration with Godzilla. 100 people who post wonderful photos with the hashtag #Monteur Godzilla Sweets will be entered into a drawing to win a collaboration-only original design QUO card worth 1,000 yen.

Application Period: April 2025

About Monteur Co., Ltd.

Founded in 1954, Monteur is a manufacturer of chilled sweets such as cream puffs that is celebrating its 70th anniversary. Under the corporate message of “Be serious about happiness,” the company sells a wide variety of sweets, including cream puffs, eclairs, and roll cakes under the “Small Confectionery Shop” brand in supermarkets and convenience stores. Among them, cream puffs and eclairs are popular staple products. “Milk and Egg Custard & Whipped Puffs” was selected as the No. 1 long-selling product in the chilled cream puff and eclair category*1, and “Milk and Egg Eclairs” has been the No. 1 selling product in the chilled eclair category for 25 consecutive years since 1999 Monteur's sweets have won the top position in the chilled eclair category for 25 consecutive years since 1999.