Source: Shinjuku Subnade Co., Ltd. press release
Official Site: https://www.subnade.co.jp/event/mothra_in_subnade202408
Promo art for the Mothra in Subnade campaign. Photo courtesy of Shinjuku Subnade Co. ©SUBNADE © TOHO CO.,LTD.
Shinjuku Subnade, the largest underground shopping mall and parking lot in Shinjuku, Tokyo, is collaborating with Toho Co., Ltd.'s monster character Mothra for a special promotional campaign. Entitled "Mothra in Subnade" (モスラ イン サブナード, Mosura in Sabunādo), the campaign will be held from Friday, August 9th to Sunday, October 27th, 2024.
Flying into Shinjuku! A tired Mothra has come to rest her wings!
GODZILLA (ゴジラ, Gojira, 1954), a film produced by Toho Co., Ltd., is celebrating its 70th anniversary in 2024. Mothra is a popular monster and a prominent character in the Godzilla series, and has even had its own films. Her colorful design and adorable eyes are popular with both men and women.
Based on the concept that “Mothra has come to Shinjuku to rest her weary wings after flying around the city,” this limited-time campaign will feature various Mothra events and decorations inside the Subnade, which was completely renovated last year with the concept of an "urban jungle," for about three months. Alongside the Godzilla statue at TOHO Cinemas, which has now become a symbol of Shinjuko's Kabukicho entertainment district, Mothra will enliven up the streets of Shinjuku.
Plans to coincide with the Shinjuku Subnade Opening Festival to celebrate the 51st anniversary
From Sunday, September 1st to Monday, September 30th, Subnade will hold the Shinjuku Subnade Opening Festival, where each tenant will offer limited-time services and bargains to celebrate the 51st anniversary of the mall's opening. All events, including the scratch campaign that will be held at the same time, will feature Mothra-themed visuals.
Event Dates
• Opening Festival: Sunday, September 1 - Monday, September 30, 2024
• Scratch Campaign: Tuesday, September 10 - Monday, September 16t, 2024
Photo courtesy of Shinjuku Subnade Co. ©SUBNADE © TOHO CO.,LTD.
Chibi Mothra and friends share the clues! LINE "Quiz Walk Rally"
Banners of Chibi Mothra and other little monsters from CHIBI GODZILLA RAIDS AGAIN (ちびゴジラの逆襲, Chibi Gojira no Gyakushū), an anime currently airing on TV Tokyo's OHA SUTA (おはスタ) children's morning show, will be displayed throughout the building. Walk rallies will be held where participants can complete a quiz on the LINE app by using clues on the banners. Those who correctly answer all three questions will receive an original wallpaper.
In addition, 100 people will be chosen by lottery to receive a 1,000円 Subnade shopping voucher and a limited edition tin magnet.
Event Dates
• Friday, August 9 - Monday, September 30, 2024
Photo courtesy of Toho. © TOHO CO.,LTD.
"Landing! Operation Mothra Liberation" Sticker Event
Round 1 sticker design. Photo courtesy of Shinjuku Subnade Co. ©SUBNADE © TOHO CO.,LTD.
The "Landing! Operation Mothra Liberation" (上陸！モスラ解放大作戦, Jōriku! Mosura Kaihō Daisakusen) sticker peel-off event will be held at the "Mini Lounge," a place for relaxation that opened last year in Shinjuku Subnade. Limited-edition Mothra stickers (7cm length x 5cm width) will be affixed to a large board for customers to peel off and take home. There will be two separate runs of this event during the "Mothra in Subnade" campaign, with different designs for the large board and stickers for the first and second rounds. Each round will end once the supply of Mothra stickers has run out.
Event Dates
• 1st Round: Friday, August 9 - Monday, August 19 , 2024
• 2nd Round: Tuesday, October 1 - Tuesday, October 15, 2024
A display of past movie posters featuring Mothra in the Mini Lounge
During the period between the first and second rounds of the sticker peel-off event, the Mini Lounge will display posters of various movies featuring Mothra. Visitors can take their time to appreciate the evolution of Mothra's visual appearance, giving a sense of the character's 63 year history.
Event Dates
• Wednesday, August 21 - Monday, September 30, 2024
Decorative banners depicting Mothra from various eras are also installed inside the building
Decorative banners depicting Mothra from different eras will be installed in several places in the building, hanging from the ceiling. Combined with the posters and decorations for various events, the Subnade will be filled with Mothra.
Photo courtesy of Shinjuku Subnade Co. ©SUBNADE
Shinjuku Subnade (underground shopping mall) Overview
Opening Date: September 15, 1973
Facility Location: Subnade No. 1, Yasukuni-dori-shita, Kabukicho 1-chome, Shinjuku-ku, Tokyo
And Subnade No. 1, Yanagi-dori-shita, Shinjuku 3-chome, Shinjuku-ku, Tokyo
Access: 2-minute walk from JR Shinjuku Station East Exit, 1-minute walk from Seibu Shinjuku Station on the Seibu Shinjuku Line, 1-minute walk from Tokyo Metro Shinjuku Station (directly connected at Tokyo Metro Shinjuku Station B10 exit)
Size: Parking lot 13,866.09m2, store 7,355.56m2, total building area 38,362.39m2
Number of parking spaces: 400 cars, 61 motorcycles
Photo courtesy of Shinjuku Subnade Co. ©SUBNADE © TOHO CO.,LTD.