Photo courtesy of elCOCO Co. ©TTITk ©TOHO CO., LTD. ©TSUBURAYA PRODUCTIONS ©ISHIMORI PRODUCTION INC. TOEI COMPANY, LTD. ©khara / Project Eva.

Source: elCOCO Co., Ltd. press release

Photo courtesy of elCOCO Co. ©2024 ELCOCO co., LTD

Toy and collectible manufacturer elCOCO Co., Ltd. (Minato-ku, Tokyo; President: Satoshi Yamashita) will release a set of four "Shin Japan Heroes Universe" amusement prizes in mid-December 2024. The lineup includes poseable figures of Shin Godzilla, Evangelion Unit-01, Shin Ultraman, and Shin Kamen Rider in the DFORM PLUS style that combines the cute proportions of the SD (Super Deformed) style with more realistic details.

The "Shin Japan Heroes Universe" prizes will be available exclusively at some Round One amusement arcades across Japan, with exact locations to be announced at a later date.

 

INTRODUCTION

The "Shin Japan Heroes Universe" (シン・ジャパン・ヒーローズ・ユニバース, Shin Japan Hīrōzu Yunibāsu) project was launched in 2021 as a partnership between Toho, Khara, Tsuburaya Productions, and Toei to create a dream collaboration between four of Japan's most famous "heroes" in various marketing and merchandising campaigns. The project is based on the four "Shin" movies supervised by popular creator Hideaki Anno -- SHIN GODZILLA (シン・ゴジラ, Shin Gojira, 2016), EVANGELION: 3.0+1.0 THRICE UPON A TIME (シン・エヴァンゲリオン劇場版𝄇, Shin Evangerion Gekijōban, 2021), SHIN ULTRAMAN (シン・ウルトラマン, Shin Urutoraman, 2022) and SHIN KAMEN RIDER (シン・仮面ライダー, Shin Kamen Raidā, 2023).

The main visual for this project was created by concept artist Masahiro Maeda (SHIN GODZILLA, SHIN ULTRAMAN), and the logo was designed by Yutaka Izubuchi (EVANGELION: 3.0+1.0).

 

Scheduled to roll out in December...

Photo courtesy of elCOCO Co. ©TTITk ©TOHO CO., LTD.

■ Shin Japan Heroes Universe DFORM PLUS: Godzilla (2016) Full Action Dform Figure (シン・ジャパン・ヒーローズ・ユニバース　でふぉるむぷらす　ゴジラ（２０１６） フルアクションデフォルメフィギュア, Shin Japan Hīrōzu Yunibāsu Defuorumu Purasu Gojira (2016) Furu Akushon Deforume Figyua)

 

Photo courtesy of elCOCO Co. ©TTITk ©khara / Project Eva.

■ Shin Japan Heroes Universe DFORM PLUS: Evangelion Unit-01 Full Action Dform Figure (シン・ジャパン・ヒーローズ・ユニバース でふぉるむぷらす エヴァンゲリオン初号機 フルアクションデフォルメフィギュア, Shin Japan Hīrōzu Yunibāsu Defuorumu Evangerion Shogōki Furu Akushon Deforume Figyua)

 

■ Shin Japan Heroes Universe DFORM PLUS: Ultraman (Shin Ultraman) Full Action Dform Figure (シン・ジャパン・ヒーローズ・ユニバース でふぉるむぷらす　ウルトラマン（シン・ウルトラマン） フルアクションデフォルメフィギュア, Shin Japan Hīrōzu Yunibāsu Defuorumu Purasu Urutoraman（Shin Urutoraman) Furu Akushon Deforume Figyua)

■ Shin Japan Heroes Universe DFORM PLUS: Kamen Rider (Shin Kamen Rider) Full Action Dform Figure (シン・ジャパン・ヒーローズ・ユニバース でふぉるむぷらす　仮面ライダー（シン・仮面ライダー） フルアクションデフォルメフィギュア, Shin Japan Hīrōzu Yunibāsu Defuorumu Kamen Raidā（Shin Kamen Raidā) Furu Akushon Deforume Figyua)

 

Photo courtesy of elCOCO Co. ©TTITk ©TOHO CO., LTD. ©TSUBURAYA PRODUCTIONS ©ISHIMORI PRODUCTION INC. TOEI COMPANY, LTD. ©khara / Project Eva.

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About elCoco Co., Ltd.

"Make our fans smile even more"

In order to deliver high-quality products that utilize our IP content, we will build a supply chain that allows us to sell them at low prices,  creating a world where anyone can easily purchase them, anywhere.

 

About Round One Entertainment Japan

In December of 1980, owner Masahiko Sugino established a company named Sugino Kosan and created a roller skate facility with arcade games. As popularity of the store increased, the facility expanded to include a bowling alley which made it become even more popular. Ultimately, this location became the first Round One store in 1993. Since then, the company quickly expanded all across Japan. Round One successfully established its national brand and currently has 100 stores as of 2021 in Japan. Round One always strives to be on the cutting edge of entertainment activities. As a result, Round One innovated a Sports Challenge complex called “Spo-Cha” where customers can experience a variety of sports and entertainment like activities for a single fixed price for a single day. There was nothing like Spo-Cha available in the market, and this kind of innovation is what truly separates Round One from its competitors. In 2010, the company opened its first U.S. location in the Los Angeles suburb of City of Industry, California.