Photo courtesy of VIZ Media. © Fijiko-ProSoCal-Based Manufacturer Features Japan’s Beloved Gadget Cat from the Future on Special Tofu Products and Launches Nationwide Promotion With Special Sweepstakes Source: VIZ Media, MediaLab press releases Official Site: dora-world.com (Japan), doraemon.com (US) Special Thanks to Jane Lui and Erik Jansen
Photo courtesy of VIZ Media. © Fijiko-ProVIZ Media has announced that House Foods America Corporation is integrating Japan’s beloved cat-type robot character DORAEMON on the packaging of its tofu product line. VIZ Media is the North & Latin American master merchandise licensee for the celebrated anime property, overseeing the licensing and development of a range of products across a variety of consumer categories. Specializing in Tofu manufacturing since 1983, Garden Grove, CA-based House Foods America Corporation provides an affordable, high quality and comprehensive range of fresh Tofu products. The House Foods DORAEMON campaign will be featured prominently across 7 of the company’s Premium Tofu brands running until March 20th, 2015, and the Doraemon character Premium Tofu will be available at top retailers nationwide. For more information about House Foods products, please visit house-foods.com. A special Lunar Chinese New Year sweepstakes set to be promoted through the House Foods website and Facebook page will run from February 1, 2015 through March 15, 2015. Consumers and DORAEMON fans are invited to enter to win the Grand Prize: one of five Amazon Kindles; thirty First Place winners will receive an official DORAEMON t-shirt. House Foods Tofu brands featuring DORAEMON are currently posted in prominent outdoor billboards, bus wraps and subway advertisements running in New York City, Los Angeles and San Francisco. The DORAEMON mascot character and House Foods DORAEMON Premium Tofu also will be featured during Japan Week, NYC, taking place at Grand Central Terminal Feb. 18th-20th. House Foods will be a featured exhibitor and will offer attendees DORAEMON Tofu samples and giveaways including colorful DOREMON stickers, keychains and magnets. More details on Japan Week NYC available at japanweek.us.
Photo courtesy of VIZ Media. © Fijiko-ProHouse Foods’ portfolio of tofu products includes: Organic Tofu, Premium Tofu, Bulk Tofu and Tofu Shirataki noodle substitute. Made exclusively with 100% U.S. grown soybeans, all products are non-GMO Project Verified and gluten-free certified. DORAEMON is one of the most beloved character properties worldwide and started as a manga series created by Fujiko F. Fujio in 1970. It later became a popular anime series and product franchise in Japan that continues to be a smash hit worldwide, especially in Asia. The comedy series depicts the adventures of Doraemon, a blue cat-type robot from the 22nd century, who travels back in time to help a boy named Noby using various secret gadgets procured from his Four-Dimensional Pocket. Episodes often offer lessons for young viewers about honesty, cooperation, courage, and respect. DORAEMON marks its 45th Anniversary in 2015 and continues to be a major worldwide franchise with over $500 million in annual global retail sales and over 600 active licensees. Over 140 million copies of the manga have been published. DORAEMON also holds the largest box office attendance record in Japan of any movie franchise, toppling Godzilla, with 34 feature films released to-date and over 100 million tickets sold last year alone. The property’s first 3D feature film, STAND BY ME DORAEMON (STAND BY ME ?????, STAND BY ME Doraemon), was released in Japan last August. The Doraemon character is also Tokyo’s bid to act as its Special Ambassador for the 2020 Olympic and Paralympic Games. Visit the official DORAEMON web site at doraemon.com or Facebook page at facebook.com/DoraemonUS. Additional information on DORAEMON and other titles and properties available can be found at viz.com.
Photo courtesy of VIZ Media. © Fijiko-ProAbout Shogakukan-Shueisha Productions Co., Ltd.
ShoPro is a subsidiary of Japan`s largest publishing houses: Shogakukan Inc., Shueisha Inc. and Hakusensha Inc. Together, they distribute the majority share of the most popular magazines and comic books in Japan. ShoPro was founded in 1967 for the purpose of licensing and merchandising the properties owned by Shogakukan Inc. ShoPro has since experienced steady growth and expanded into two main sectors: the Media sector and the Educational Development sector. They represent some of the world`s most popular entertainment brands for the Japanese market. By maximizing the advantages of close relations to all Shogakukan group companies, ShoPro provides Shogakukan and Shueisha properties, as well as client companies overseas, with powerful licensing and merchandising programs supported by a comprehensive blend of selected media.
About VIZ Media, LLC
Headquartered in San Francisco, California, VIZ Media distributes, markets and licenses the best anime and manga titles direct from Japan. Owned by three of Japan`s largest manga and animation companies, Shueisha Inc., Shogakukan Inc., and Shogakukan-Shueisha Productions, Co., Ltd., VIZ Media has the most extensive library of anime and manga for English speaking audiences in North America, the United Kingdom, Ireland and South Africa. With its popular digital manga anthology Weekly Shonen Jump and blockbuster properties like NARUTO, BLEACH and INUYASHA, VIZ Media offers cutting-edge action, romance and family friendly properties for anime, manga, science fiction and fantasy fans of all ages. VIZ Media properties are available as graphic novels, DVDs, animated television series, feature films, downloadable and streaming video and a variety of consumer products. Learn more about VIZ Media, anime and manga at VIZ.com.