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Join Hello Kitty and Her Friends in a Fun New Box Set Featuring Six Full-Color Editions Source: VIZ Media, MediaLab press releases Special Thanks to Jane Lui and Erik Jansen VIZ Media, LLC, the largest distributor and licensor of anime and manga in North America, previews a special treat for the ardent Hello Kitty fan and pop culture aficionado with the release in September of the first-ever Hello Kitty Graphic Novel Box Set. Set to be published under the company’s Perfect Square imprint, the forthcoming Box Set will contain all six Hello Kitty original graphic novels released to date and will come packaged in an illustrated slip case. The Hello Kitty Original Graphic Novel Box Set is rated ‘A’ for All Ages and will carry an MSRP of $39.99 U.S. / CAN. Perfect Square’s Hello Kitty titles depict whimsical, full-color adventures of the iconic Sanrio character and her friends created by the talented artistic team of Jacob Chabot, Ian McGinty, Jorge Monlongo, and Giovanni Castro, along with an array of special guest artists featured in each edition. The Hello Kitty Original Graphic Novel Box Set will contain the following titles: Hello Kitty: Here We GO!, Hello Kitty: Delicious!, Hello Kitty: Surprise!, Hello Kitty: Just Imagine..., Hello Kitty: Work of Art and Hello Kitty: It`s About Time. Hello Kitty: Here We GO! Join Hello Kitty in her first comic book adventures as she explores an underground realm, moonlights as an international super spy, climbs the Himalayas, travels back in time, and discovers that sometimes, the best place to get away from it all is between the pages of a good book. Hello Kitty: Delicious! Hello Kitty is serving up some extra special treats! What`s on the menu? Something sweet, something spicy, and a pie that`s out of this world! Plus, Dear Daniel`s making dinner, but... you might want to make other plans. And Hello Kitty makes a new friend with a HUGE appetite! Hello Kitty: Surprise! Expect the unexpected! A day at the beach is more than just fun in the sun. A mysterious egg holds a tiny secret. Mama and Papa have a few secrets of their own. And a quiet afternoon with a good book is more enchanting than Hello Kitty ever could have imagined! Hello Kitty: Just Imagine... Hello Kitty and her friends are letting their imaginations run wild—dreaming up rainy day adventures, inventing amazing machines and solving problems in the most inventive ways. When creativity and friendship combine, the possibilities are endless! Hello Kitty: Work of Art Picture this: Hello Kitty and her friends are making music, producing plays, snapping photos, solving mysteries and... playing with dragons? Art is all around, and Hello Kitty and her friends know exactly where to find it! Hello Kitty: It`s About Time Let the good times roll! It`s time for beach parties, dance contests, last-minute birthday gifts and time machines! Plus, journey inside a cuckoo clock and much, much more! Past, present or future, Hello Kitty and her friends are having a blast! Hello Kitty is a true lifestyle brand that enjoys tremendous international popularity. The global pop icon is loved by fans of all ages, as evidenced by more than 15 million followers on her Facebook page! VIZ Media’s Perfect Square imprint focuses on delivering original comics, manga and other children’s books with an emphasis on strong storytelling, eye-popping graphics, empowering themes, and a dash of irreverence, that captures the imagination of a whole new generation. Additional information on titles published by Perfect Square is available at PerfectSquare.com. For more information on other manga titles from VIZ Media, please visit VIZ.com.

About Sanrio

Sanrio, best known for global icon Hello Kitty and home to many endearing characters including Chococat, My Melody, and Keroppi, is a worldwide lifestyle brand founded on the “small gift, big smile” philosophy -- that a small gift can bring happiness and friendship to people of all ages. For over 50 years, this philosophy has served as the inspiration for the broad spectrum of unique Sanrio products and experiences. Today, more than 50,000 Sanrio-branded items are available in over 70 countries and upwards of 12,000 U.S. locations including department, specialty, national chain stores and over 100 Sanrio boutiques. For more information, please visit sanrio.com and facebook.com/hellokitty.

About VIZ Media, LLC

Headquartered in San Francisco, California, VIZ Media distributes, markets and licenses the best anime and manga titles direct from Japan. Owned by three of Japan`s largest manga and animation companies, Shueisha Inc., Shogakukan Inc., and Shogakukan-Shueisha Productions, Co., Ltd., VIZ Media has the most extensive library of anime and manga for English speaking audiences in North America, the United Kingdom, Ireland and South Africa. With its popular digital manga anthology Weekly Shonen Jump magazine and blockbuster properties like NARUTO, BLEACH and INUYASHA, VIZ Media offers cutting-edge action, romance and family friendly properties for anime, manga, science fiction and fantasy fans of all ages. VIZ Media properties are available as graphic novels, DVDs, animated television series, feature films, downloadable and streaming video and a variety of consumer products. Learn more about VIZ Media, anime and manga at viz.com.