Tsuburaya Productions, AiHUB, and MetaField Driving AI-Powered Entertainment and Innovation with NVIDIA Technology

Entrants Will Receive Reply From Ultraman on July 10th!
Source: Tsuburaya Productions press release

Tsuburaya Productions Co., Ltd. (Headquarters: Shibuya, Tokyo; Chairman and CEO: Takayuki Tsukagoshi) has announced a collaboration with AiHUB Inc. and MetaField Inc. to create new entertainment experiences through research and development utilizing NVIDIA’s AI technology. Through this initiative, Tsuburaya Productions will expand the world of Ultraman and its iconic kaiju characters—Tsuburaya Productions’ flagship intellectual properties (IP)—into an innovative digital environment powered by cutting-edge AI technology.

This initiative aims not only to drive innovation in entertainment but also to explore AI technology applications in addressing social challenges.

Ultraman. Photo courtesy of Tsuburaya Productions. ©TSUBURAYA PRODUCTIONS

Roles of Each Company

・Tsuburaya Productions and MetaField: To provide IP and assets for research and development, propose concepts for new entertainment experiences.

・AiHUB: To provide AI technology and resources, co-develop AI-powered content experiences and use cases.

AI-Driven Innovation for Next-Generation Content

This initiative will integrate AI technology with creative expertise to accelerate the evolution of digital content production. NVIDIA’s AI tools will enhance character animation, voice synchronization, and real-time rendering, enabling more realistic interactions. Additionally, AI-driven motion capture and physics simulation will reinforce fluid and natural movements.

Tsuburaya Productions will embrace AI-powered storytelling and production techniques to maximize the value of its IP while expanding the possibilities of interactive entertainment. AiHUB will support AI-generated content, character behavior modeling, and scalable digital environments, creating more adaptive and immersive experiences.

These technological innovations will enhance audience immersion, expand creative possibilities, and explore applications of AI beyond the realm of the entertainment industry.

The Future of AI-Driven Entertainment

As a member of the NVIDIA Inception program, AiHUB, in collaboration with Tsuburaya Productions and MetaField, will introduce new audience viewing experiences through legendary characters and digital storytelling. By integrating AiHUB’s application-driven AI solutions with NVIDIA’s AI platform, this initiative will unlock new possibilities in entertainment technology.

With a shared vision for innovation, the partners aim to create groundbreaking content experiences, expand AI’s role in digital media, and shape the future of interactive entertainment.

Alien Baltan. Photo courtesy of Tsuburaya Productions. ©TSUBURAYA PRODUCTIONS

About Tsuburaya Productions

Tsuburaya Productions, creator and copyrights owner of the superhero ULTRAMAN series was founded in 1963 by Eiji Tsuburaya, world-renowned special effects wizard also known for his special effects work on the Godzilla series. With more than fifty years’ experience, it is one of Japan’s oldest and most respected independent film and television production houses. Its popular Ultraman TV and film series which premiered in 1966 has been seen in over 100 territories worldwide and has spawned over 3,000 licensed products. In addition to production, the company also handles character licensing and program distribution and staging live stage shows both domestically and internationally.

About AiHUB

AiHub is a pioneering company in artificial intelligence, contributing to the development of AI applications across various industries. It provides cutting-edge AI solutions and expertise in research and development, unlocking new possibilities in digital transformation and intelligent content creation.

About MetaField

MetaField is the digital strategy company of Tsuburaya Fields Holdings, to which Tsuburaya Productions belongs. Tsuburaya Productions and MetaField are committed to blending creativity, technology, and storytelling to produce visionary content that captivates global audiences.

About NVIDIA

NVIDIA started in 1993 as a company providing graphics chips. Later, it invented the “GPU” and expanded its applications from consumer gaming 3D graphics to professional fields such as commercials, filmmaking, and design for buildings and automobiles.

With the rise of AI, deep learning, and generative AI, NVIDIA’s GPU architecture is now driving innovation across various industries, including weather forecasting, drug discovery, genome analysis, robotics, autonomous driving, medical devices, and security cameras.