Kobe Electric Railway Launches 2025-26 Ultraman Promotion

Photo courtesy of Hankyu Hanshin Holdings Co., Ltd. ©TSUBURAYA PRODUCTIONS

Source: Hankyu Hanshin Holdings Co., Ltd. press release
Official Site: https://www.shintetsu.co.jp/saiyoucampaign/ (Japan)

The Kobe Electric Railway (Head Office: Hyogo-ku, Kobe City, President: Hiroshi Inami) Group is currently developing multiple projects using Ultraman, a hero beloved by people all over the world. As part of this initiative, the Shintetsu Group will be implementing the campaign "Ultra Daisakusen" (ウルトラ大作戦, Urutora Daisakusen), meaning "Ultra Operation," featuring Ultraman-themed trains and a recruitment program for new employees.

Photo courtesy of Hankyu Hanshin Holdings Co., Ltd. ©TSUBURAYA PRODUCTIONS

1. Operation of Special "Ultra Daisakusen" Wrapped Trains

From Tuesday, April 1, 2025 to Tuesday, March 31, 2026, Kobe Electric Railway will operate trains wrapped in a special "Ultra Daisakusen" wrapping. Both front cars of the 3017 train set (4-cars) will be completely covered in "Ultra Daisakusen" coloring and display "Ultra Daisakusen"-related advertisements.

2. Launch of "Ultra Daisakusen" Special Website and Instagram

During the campaign period from April 1, 2025 to March 31, 2026, there will be a "Ultra Daisakusen" special website and Instagram account. Visitors will be able to check details of this campaign and see content providing information regarding employment at Kobe Electric Railway, including interview of "heroes" who are company employees.*

Ultra Daisakusen" Special Website: https://www.shintetsu.co.jp/saiyoucampaign/

Ultra Daisakusen" Instagram: shintetsu_recruit

* Job introduction videos will be released on the Kobe Electric Railway official YouTube channel.

3. Distribution of "Ultra Daisakusen"-Themed Resumes

From April 1, 2025 to March 31, 2026, Kobe Electric Railway will offer a new resume with a limited "Ultra Daisakusen" design. This resume can be downloaded from the special website, and will also be distributed to flyer racks at three stations: Suzurandai Station on the Arima Line, Okaba Station on the Mita Line, and Shijimi Station on the Awo Line while supplies last.

4. "Ultra Daisakusen" Commemorative Magnetic Card Giveaway to Employment Applicants

Those who apply and join the company during the "Ultra Daisakusen" campaign will receive an original magnetic card as a commemorative gift.