New Giant Balloon of Iconic MIGHTY MORPHIN POWER RANGERS Hero Source: Saban Brands, Burson-Marsteller press release Official Site: powerrangers.com Special Thanks to Gretchen Toy This Thanksgiving, the legendary Red Mighty Morphin Power Ranger will make his epic debut as he morphs into a giant helium balloon for the 88th annual Macy’s Thanksgiving Day Parade on Thursday, Nov. 27. Marking the first-ever Power Ranger balloon, the Red Ranger will captivate millions of spectators and television viewers nationwide as he flies across the skies of New York during the holiday event. “We look forward to creating a larger than life Mighty Morphin Power Ranger balloon that will entertain generations of fans while sharing the Power Rangers core values of teamwork, responsibility and helping others,” said Elie Dekel, President of Saban Brands. “Seeing the Red Mighty Morphin Power Ranger soar in the Macy’s Parade will truly be legendary.” “The super-sized Red Mighty Morphin Power Ranger will be an incredible addition to the stellar line-up of balloons taking to the sky this Thanksgiving,” said Amy Kule, Executive Producer of the Macy’s Thanksgiving Day Parade. “As one of the most recognizable characters in television history and a powerfully relevant star for today’s generation of kids, the Red Ranger will take his rightful place in the skies over New York City and sail into the homes of more than 50 million fans who tune in on Parade morning. We are honored to welcome the Red Mighty Morphin Power Ranger into the Macy’s Thanksgiving Day balloon family.” Originally debuting in 1993, POWER RANGERS is one of the longest running boys live-action series in television history and continues to be a top-rated series entertaining fans of all ages. The series follows the adventures of a group of ordinary teens who “morph” into superheroes and save the world from evil. It is seen in more than 150 markets around the world, translated into numerous languages and is a mainstay in the most prominent international children’s programming blocks. New episodes of Saban’s POWER RANGERS SUPER MEGAFORCE return this fall on Nickelodeon, followed by the premiere of the 22nd season, Saban’s POWER RANGERS DINO CHARGE, in early 2015. For more information, please visit please visit please visit powerrangers.com and follow the brand on Twitter, Facebook, YouTube and Instagram. The 88th annual Macy’s Thanksgiving Day Parade airs nationwide on NBC-TV, on Thursday, November 27, 2014 from 9 a.m. – 12 p.m.; in all time zones.
About Saban Brands
Formed in 2010 as an affiliate of Saban Capital Group, Saban Brands (SB) was established to acquire and develop a world-class portfolio of properties and capitalize on the company’s experience, track record and capabilities in growing and monetizing consumer brands through content, media and marketing. SB applies a global omni-channel management approach to enhancing and extending its brands in markets worldwide and to consumers of all ages. The company provides full-service management, marketing, promotion and strategic business development for its intellectual properties including comprehensive strategies unique to each brand, trademark and copyright management and enforcement, creative design, retail development, direct-to-consumer initiatives and specialized property extensions. SB`s portfolio of properties currently includes Power Rangers, Paul Frank, Julius Jr., Digimon Fusion and Popples, among many others. For more information, visit www.sabanbrands.com.
About the Macy’s Thanksgiving Day Parade
With more than 50 million viewers across the country and more than 3.5 million spectators that line up along the streets of New York City each year, the Macy’s Thanksgiving Day Parade is a national icon that has grown into a world-famous holiday event. For more than 85 years, the Macy’s Thanksgiving Day Parade has marked the official start of the holiday season. Growing in size and scale, the Parade proudly marches down a more than 2-mile route in New York City with more than 8,000 participants in tow including Macy’s employees, their families, celebrities, athletes, clowns and dance groups spreading holiday cheer. The Parade also features America’s best marching bands, fabulous floats and Macy’s signature giant helium character balloons. For more information on the Macy’s Parade please visit macys.com/parade or call the Parade hotline at (212) 494-4495.