New “Monster” Cross-Media Hobby, Game and TV Animation Project Source: Toei Co., Ltd. press release Official Site: b-boys.jp/apm (Japan)
Toei Animation Co., Ltd. (President: Katsuhiro Takagi, headquartered in Nakano-ku, Tokyo), Bandai Co., Ltd. (President & CEO: Masaru Kawaguchi, headquartered in Taito-ku, Tokyo) and Bandai Namco Entertainment Inc. (President: Satoshi Oshita, headquartered in Minato-ku, Tokyo) have announced that they are to start a new joint project entitled DIGIMON UNIVERSE: APPLI MONSTERS (???????????????????, Dejimon Yunibaasu Apuri Monsutaazu), aimed primarily at young male audiences. The project is set to commence as of Fall 2016. The new DIGIMON UNIVERSE: APPLI MONSTERS television animation is scheduled to begin airing terrestrially in fall 2016. Related merchandise, games and magazines, etc., including toys and children’s digital card games will also be released across various different media. At the same time, new information is also being made continuously available via the official DIGIMON UNIVERSE: APPLI MONSTERS website.
?What`s DIGIMON UNIVERSE: APPLI MONSTERS?
Commonly known as Digimon, the Digital Monsters series began with the airing of DIGIMON ADVENTURE (???????????, Dejimon Adobenchaa) in 1999 (based on the original concept of the Digital Monster LCD-screen based toys first released in 1997), and has continued to be loved by people of a wide range of ages. The latest new story to carry on the legacy of the franchise is DIGIMON UNIVERSE: APPLI MONSTERS. The key to this new story lies in the smartphone apps now used by many people all around the world. Within these apps lurk artificially intelligent lifeforms called “Appli Monsters” (commonly referred to as “Appmons”). The premise of the new story is that there are as many of these monsters as there are apps in the world. Since its creation, Digimon has continued to enthrall and fascinate children with images of the not-so-distant future. In this new story, Appmons take an active role in battling against artificial intelligence, which has become a major topic in recent times.
About Toei Company, Ltd. Established in 1951, Toei Company is not only producing and distributing films, but is also one of the major exhibitors in Japan. The company owns two film studios located in Tokyo and Kyoto. The films produced cover wide range of genres, exceeding 20,000 titles. ?