Aoyagi Sohonke presents 7 Ultraman versions of the Aoyagi Uiro confectionery. Photo courtesy of Aoyagi Sohonke Co., Ltd. ©Aoyagi Sohonke ©TSUBURAYA PRODUCTIONS

 

Aoyagi Sohonke Co., Ltd. press release

The sweets company Aoyagi Sohonke Co., Ltd. (Headquarters: Moriyama-ku, Nagoya City, Aichi Prefecture, President: Takashi Goto), which manufactures and sells foods such as “Aoyagi Uiro” (a traditional Japanese confectionery from Nagoya made from rice flour, sugar, water, and seasonal ingredients.) and “Frog Manju” (shaped pastries filled with red bean paste), has partnered with Tsuburaya Productions to produce limited  “Aoyagi Ultraman Uiro” (青柳ウルトラマンういろう, Aoyagi Urutoraman Uirō) snacks.

Buy all 7 flavors and become as happy as this kid. Photo courtesy of Aoyagi Sohonke Co., Ltd. ©Aoyagi Sohonke ©TSUBURAYA PRODUCTIONS

This food was created to commemorate the start of the latest Ultaman television series ULTRAMAN BLAZAR (ウルトラマンブレーザー, Urutoraman Burēzā), which premiered this past July 8th.

In addition to the new hero Ultraman Blazar, the product packaging feature heroes such as Ultraman, Ultraseven, Ultraman Taro, Ultraman Tiga, Ultraman Zero, and Ultraman Decker. On the side of each package an Ultra Hero's transformation device is drawn, allowing buyers to also use it for pretend play.

Two flavors of  “Aoyagi Ultraman Uiro” will have preview sales at the Ultra Heroes EXPO 2023 Summer Festival in Ikebukuro Sunshine City starting this Saturday, July 22. All seven flavors will go on sale to the general public at Aoyagi Sohonke's Esca Direct Dealer Store (Nagoya Station) starting Saturday, August 5, 2023.

Aoyagi Sohonke has announced plans for an ongoing collaboration with Ultraman with the goal of expanding  Aoyagi Uiroi into the Japanese sweets world beyond Nagoya.

 

■ Aoyagi Ultraman Uiro

・Aoyagi Uiro White Ultraman ver.  (青柳ういろう　しろ　ウルトラマンver., Aoyagi Uirō Shiro Urutoraman ver.) 

・Aoyagi Uiro Black Ultraseven ver.  (青柳ういろう　くろ　ウルトラセブンver., Aoyagi Uirō Kuro Urutorasebun ver.)

・Aoyagi Uiro Green Tea Ultraman Taro ver. (青柳ういろう　抹茶　ウルトラマンタロウver., Aoyagi Uirō Matcha Urutoraman Tarō ver.)

・Aoyagi Uiro Cola Ultraman Tiga ver.  (青柳ういろう　上り　ウルトラマンティガver., Aoyagi Uirō Nobori Urutoraman Tiga ver.)

・Aoyagi Uiro Coffee Ultraman Zero ver. (青柳ういろう　珈琲　ウルトラマンゼロver., Aoyagi Uirō Kōhī Urutoraman Zero ver.)

・Aoyagi Uiro Citrus Ultraman Decker ver. (青柳ういろう　ゆず　ウルトラマンデッカーver., Aoyagi Uirō Yuzu Urutoraman Dekkā ver.)

・Aoyagi Uiro Cherry Blossom Ultraman Blazar ver. (青柳ういろう　さくら　ウルトラマンブレーザーver., Aoyagi Uirō Sakura Urutoraman Burēzā ver.)

 

Sales Price: 864円 each (Approximately $6.16 U.S., Tax Included)  

 

 Photo courtesy of Aoyagi Sohonke Co., Ltd. ©Aoyagi Sohonke ©TSUBURAYA PRODUCTIONS

■ Sales Locations

The product will be sold at two locations...

Sales Location 1: Ultra Heroes EXPO 2023 Summer Festival in Sunshine City, Ikebukuro, Tokyo

Sales Period: Saturday, July 22 - Monday, August 28, 2023. *Sales will end as soon as they are gone. 　　　

Two types of products -- Aoyagi Uiro White Ultraman ver. and  Aoyagi Uiro Cherry Blossom Ultraman Blazar ver. -- will be on sale at the festival.

 

Sales Location 2: Aoyagi Sohonke Esca Direct Dealer Store

Sales Period: Saturday, August 5 - Saturday, September 30. *Sales will end as soon as all products are gone.

Photo courtesy of Aoyagi Sohonke Co., Ltd. ©Aoyagi Sohonke ©TSUBURAYA PRODUCTIONS

 

 ©TSUBURAYA PRODUCTIONS

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 About Aoyagi Sohonke Co., Ltd.

The confectionary company Aoyagi Sohonke was founded in Nagoya about 140 years ago, during the Meiji Period.