Ultraman is New Macot For Shin Nippon Air Technologies Ad Campaign

Photo courtesy of Shin Nippon Air Technologies Co., Ltd. ©TSUBURAYA PRODUCTIONS

Source: Shin Nippon Air Technologies Co., Ltd. press release

“Be a Hero to Protect the Comfort of the Earth” (地球の快適を守るヒーローでありたい, Chikyū no Kaiteki o Mamoru Hīrō Dearitai)

Shin Nippon Air Technologies Co., Ltd. (Headquarters: Chuo-ku, Tokyo; President and CEO: Hiroshima Masanori) has begun the advertising campaign "Kaiteki Hero" (カイテキヒーロー, Kaiteki Hīrō), featuring Ultraman as its mascot, in video commercials, newspaper ads, and other media.

Since its establishment in 1969, the company has been creating comfortable spaces through the construction and design of building facilities, mainly air conditioning. In recent years, the company has also focused on environmentally friendly initiatives, such as promoting energy conservation and carbon neutrality. This ad campaignt was created to convey that Shin Nippon Air Technologies employees are "contributing to creating comfortable spaces."

The company aims to improve its corporate value and promote sustainable management.

Photo courtesy of Shin Nippon Air Technologies Co., Ltd. ©TSUBURAYA PRODUCTIONS

■Campaign Overview

Photo courtesy of Shin Nippon Air Technologies Co., Ltd. ©TSUBURAYA PRODUCTIONS

Ultraman is a hero that everyone knows. He is someone everyone looks up to for his determination to take on any challenge to protect the future of the Earth and the safety of our lives.

Since its establishment, Shin Nippon Air Technologies has been protecting the comfort of the Earth by creating comfortable spaces.

Just as Ultraman is a hero who protects the Earth, Shin Nippon Air Technologies also wants to be a hero who protects the comfort of the Earth. The catchphrase for the advertisement, "Kaiteki Hero," conveys the meaning that each employee feels a sense of mission as a hero who protects the comfort of the Earth.

In terms of the visuals, the gaze and pose of Ultraman and the employees of Shin Nippon Air Technologies express that they share the same feelings, and we thoroughly pursued the angles, expressions, and lighting to convey their respective determination and strength. In addition, the letters "Kaiteki Hero" and "Shin Nippon Air Technologies" were created based on the font used in the title of the original ULTRAMAN television series.

The campaign will include videos, newspaper ads in Nikkei, Kensetsutsushin Shimbun, Kensetsu Kogyo Shimbun, and Nikkan Kogyo Shimbun and advertising in digital media.

■Advertising Videos

"Protect" (守れ, Mamore)

"Challenge" (挑め, Idome)

■Production Staff

Planning and production: Zyapan Co., Ltd., Contenna Co., Ltd.

Account Executive: Soichiro Takayanagi (Zyapan Japan Co., Ltd.)

Creative Producer: Kyohei Hayakawa

Creative Director: Shotaro Adachi

Copywriter: Shuhei Okazawa (971)

Production Producer: Taku Hirono (Contenna Co., Ltd.)

Director: Yosuke Kobayashi (Tohokushinsha Co., Ltd., OND°)

Still Photographer: Keisuke Ando (SENOBI Co., Ltd.)

About Shin Nippon Air Technologies

Since its founding, the Shin Nippon Air Technologies Group has taken up the challenge of creating the world's first and Japan's first air conditioning systems and providing a wide range of value, while maintaining the pioneering spirit of the air conditioning industry and the spirit of engineers. We will continue to provide value through our core business of providing building equipment systems in keeping with this spirit.

About Tsuburaya Productions

Tsuburaya Productions, creator and copyrights owner of the superhero ULTRAMAN series was founded in 1963 by Eiji Tsuburaya, world-renowned special effects wizard also known for his special effects work on the Godzilla series. With more than fifty years’ experience, it is one of Japan’s oldest and most respected independent film and television production houses. Its popular Ultraman TV and film series which premiered in 1966 has been seen in over 100 territories worldwide and has spawned over 3,000 licensed products. In addition to production, the company also handles character licensing and program distribution and staging live stage shows both domestically and internationally.