Ultraman Partners With Beck's Coffee Shop in Japan

JR-Cross press release

JR East Cross Station Foods Company Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; Foods Company President: Mitsuhiro Fukaya) will hold its first "Ultraman" collaboration campaign at all 68 Beck's Coffee Shops in Japan from Tuesday, August 1 to celebrate the airing of ULTRAMAN BLAZAR (ウルトラマンブレーザー, Urutoraman Burēzā). In addition to sales of new Ultraman "drink coupons" (6 types in total) and water bottles (limited quantities), the "Ultraman Collaboration Design Beck's Coffee Shop Drink Coupon Complete Set" (ウルトラマンコラボデザインベックスコーヒーショップドリンク回数券コンプリートセット, Urutoraman Korabodezain Bekkusu Kōhī Shoppu Dorinku Kaisūken Konpurīto Setto) with a luxury ticket holder will be sold at some stores and on the e-commerce site "Ekinet".

In addition, customers can participate in the "New Generation Ultraman Digital Quiz Rally" (ニュージェネレーションウルトラマンデジタルクイズラリー, Nyū Jenereshon Urutoraman Dejitaru Kuizu Rarī) at Beck's Coffee Shop Ikebukuro East Exit Store, where they can win presents by answering quiz questions.

■ 1. Ultraman Collaboration Design Beck's Coffee Shop Drink Coupons

Six Coupons: 1,450円 each (Approximately $10.23 U.S., Tax Included)

A series of six drink coupons with Ultraman designs that can be used at all Beck's Coffee Shops. In addition to the coupons featuring famous Ultraman scenes from the past, there is another with the latest hero Ultraman Blazar. Designs differ depending on location.

The price is set to enjoy six drinks for the price of five. The promotion ends when all the coupons are sold. The coupons are valid for six months from the date of issue.

Ekineto E-Commerce Site: https://www.jreastmall.com/shop/g/gS010-104120/

■ 2. Six Ultraman Collaboration Design Beck's Coffee Shop Drink Coupon Tickets in a Ticket Holder

8,700円 (Approximately $61.38 U.S., Tax Included)

A complete set of all 6 types of Beck's Coffee Shop drink coupons in a ticket holder.

■ 3. Ultraman Collaboration Original Design Water Bottles

Two Water Bottles: 1,870円 each (Approximately $13.19 U.S., Tax Included)

Limited edition 500ml KINTO water bottles are designed to commemorate the 55th anniversary of ULTRASEVEN and the launch of ULTRAMAN BLAZAR, which began airing in July. Only available at select locations.

Please click here for stores that carry this product: https://foods.jr-cross.co.jp/becks/topics/archives/174

Ekineto E-Commerce Site:: https://www.jreastmall.com/shop/g/gS010-104119/

Release date: 8/1 (Tue.) - tentative, will end as soon as all are gone.

■ 4. New Generation Ultraman Digital Quiz Rally

Answer quiz questions by scanning 2D barcodes hidden in Ikebukuro Sunshine City and the Ikebukuro area, and collect the hidden Ultra Heroes! Depending on the number of items you collect, you will receive original goods only available from this quiz rally!

Participating stores：BECKS COFFEE SHOP Ikebukuro East Exit Store

Dedicated website: https://ultra-expo.com/summer/2023/rally/

About JR East Cross Station Inc.

East Japan Railway Co. engages in the business of railway transportation services. It operates through the following segments: Transportation, Retails and Services, Real Estate and Hotels, and Others. The Transportation segment handles the transportation business centered on railway business. It also manages travel, cleaning maintenance, station operation, railway car manufacturing, and railway car maintenance businesses. The Retails and Services segment offers lifestyle services in retail, restaurant, wholesale, freight, and advertising businesses. The Real Estate and Hotels segment operates shopping centers and manages lending and hotel businesses. The Others segment includes information technology (IT) and Suica businesses. The company was founded on April 1, 1987 and is headquartered in Tokyo, Japan.

About Foods Company

The Foods Company delivers the joy of food to customers through its three core businesses of food service, boxed meals, and manufacturing. The company's main businesses include Irori An Kiraku, Beck's Coffee Shop, Honoririya, and Ekibenya.

About Beck's Coffee Shop

Beck's Coffee Shop operates about 75 coffee shops mainly in Ekinka in the Tokyo metropolitan area. We use coffee beans from carefully selected farms and grind them in the store to provide highly aromatic coffee. The food menu includes a morning menu and a post-lunch menu, and the special panini made in the store are very popular.