GODZILLA MINUS ONE Partners With Tantakan Liquor Brand

Source: Oenon Group press release
Official Site: https://www.oenon.jp/tantakatan/ (Japan)

The alcoholic beverage company Oenon has announced a collaboration with Godzilla, King of the Monsters, commemorating both the 30th anniversary of Oenon's "Tantakatan" shiso shochu and GODZILLA MINUS ONE (ゴジラ-1.0/ゴジラマイナスワン, Gojira Mainasu Wan), the 30th domestic live-action film in the Godzilla series!

Shiso shochu is a distilled liquor made from shiso (aka perilla) leaves. Oenon's "Tantakatan" series, which is said to carry a "fresh aroma from Hokkaido," comes from carefully selected red shiso plants. It is characterized by its refreshing aroma and easy-to-drink taste. It is recommended to drink on the rocks, with water or soda, or even with juice or tea. It can be enjoyed as a food sake or as a relaxing drink. The brand celebrates its 30th anniversary on December 9, 2022.

The product name is taken from an Ainu word for a member of the flounder family. It was inspired by a story about a flounder that, once upon a time, traveled up the river to Tantakayama, a small mountain near the town of Shiranuka in Hokkaido, in search of red shiso, which has medicinal properties. The label design also represents the story, with the main character, the flounder Tantaka, jumping in the center of the label.

For the collaboration, a limited edition label has been created with the new Godzilla-1.0 appearing in the world of Tantaka's story, and Godzilla offering Tantaka a red shiso leaf.

Shiso Shochu "Tantakatan" / GODZILLA MINUS ONE Collaboration Label (しそ焼酎「鍛高譚」『ゴジラ-1.0』コラボラベル, Shiso Shōchū " Tantakatan" “Gojira - 1.0" Korabo Raberu) Product Outline

■ 1,800ml Bottle (61oz)
Item: Mixed Shochu Class A and Class O
Alcohol Content: 20%
Packing: 6 Bottles in a Cardboard Box
Retail Price: 1,883円 (Approximately $12.74 US, Plus Tax)
Release Date: Monday, October 2, 2023
Sales Area: Nationwide (Japan)

■ 720ml Bottle (24oz)
Item: Mixed Shochu Class A and Class O
Alcohol Content: 20%
Packing: 12 Bottles in a Cardboard Box
Retail Price: 864円 (Approximately $5.84 US, Plus Tax)
Release Date: Monday, October 2, 2023
Sales Area: Nationwide (Japan)

GODZILLA MINUS ONE, the latest movie in the Godzilla series, will be released in Japan on November 3 and open in North American cinemas on December 1, 2023. For more on information, please see the earlier coverage here on SciFi Japan...

About Oenon Group

The Oenon Group consists of nine companies operating in the alcoholic beverage, enzyme pharmaceutical, and real estate businesses, centered on the holding company, Oenon Holdings Co. (Head office: Sumida-ku, Tokyo; established in 1924; listed on the Tokyo Stock Exchange Prime). The core alcoholic beverage business handles a wide range of products, including shochu and sake, chuhai (Japanese rice wine), wine, and Western-style confectionery liquor. (As of June 30, 2023)

About Toho Co. Ltd.

Toho Company provides high-quality entertainment to a wide range of customers through its film production, distribution, and exhibition business, which is solidly supported by its real estate business including the Shinjuku Toho Building and Hibiya Chante, animation production, DVD software production and sales, and TOHO Cinemas' efforts to expand its network of multiplex cinemas. Among these, "Godzilla," which has been around since 1954, is Toho's flagship IP that has many fans around the world and has been loved for many years.